Wednesday, April 27, 2016

Knorr #LoveAtFirstTaste

See what happens when strangers, matched only by flavor, meet for a surprisingly intimate first date
in the new global campaign ‘Love At First Taste’

Can flavor tell us more about ourselves than we think? Moreover, can people be matched based on their flavor profiles? As experts in flavor, Knorr has discovered how our favorite flavors might mean so much more than previously thought, particularly when it comes to finding love.

The research behind this new campaign spoke to 12,000 people in 12 different countries, on the ground breaking role flavors play in our lives. With 83% of responders claiming to be more attracted to people who enjoy the same food flavors as them, this fuelled the idea that your personality flavor can truly help in making a meaningful connection and determine the depth and quality of our various relations – whether with family members, friends and peers, or even romantic partners.  80% see flavor as an important part of their everyday life. In fact, 69% of find the idea of trying out new flavors sexy and exciting, and surprisingly, 73% of them would even most willingly give up social media first forever before sacrificing flavor.

Overall, the research reveals how our flavor preferences are just as important when it comes to choosing a partner, as eight out of ten people said they are more attracted to people who share their flavor preferences. A third even said they found someone ordering a dish they disliked a turn off, though one in five is wise to this and admits to choosing a meal they didn’t like to impress a date.

Putting these insights and research to the ultimate test, a social experiment campaign with a twist was created to showcase how flavor can be catalysts to life’s meaningful connections. In a short film entitled Love at First Taste, sets of two complete strangers were paired up in a blind date on the basis on their love for the same flavors. The result? An entertaining film that underpins how each culinary experience and flavor creates distinct memories and feelings with people, discovered using the Flavor Profiler.
Sunday, February 28, 2016

Creamsilk Double Up Beauty Event

The Creamsilk girl in me got so excited when I received an invite last December 2015 for their Beauty Event in 71 Gramercy. Aside from the fact that this is the event of one of the conditioners I trust my hair with, I was also curious about the venue because it's the Philippines' tallest skyscraper (as what I've read online!) and it has 71 Floors! Anyway, the event had a collaboration with 4 top beauty experts who taught us how to Double up our Beauty with Creamsilk.

Been using creamsilk since I was a kid and 
it's definitely one of my favorite conditioners! <3

We were lucky enough to meet and listen to Agoo Bengzon who discussed about the big difference nice brows can make (yup, keep those brows on fleek!) While Peewee Reyes-Isidro taught us about using a skinny scarf for our outfits and my favorite part was Make-up, of course. Rissa Mananquil-Trillo, owner of Happy Skin Cosmetics which is one of my favorite Filipino Brands and she's also one of my favorite models since I was a kid. :D I'm so glad to see her discussing about make-up and easy tricks to keep our faces fresh all day. and finally the day came when I got to see Raymond Santiago do his hair tricks LIVE!!! It was such a pleasure because I've been following him on instagram for years now and was always a fan of his works. He did all the hair demos so easily! I don't even know how I'd be able to do it but atleast seeing him gave me hope. :D

Agoo Bengzon, Peewee Reyes-Isidro, Rissa Mananquil-Trillo, and Sarah Meier

Thursday, February 4, 2016

Maybelline Ultimatte Face-off Challenge X Giveaway

Have you discovered a powder foundation that's best for oil and sweat absorption? Well I'm happy to say that I finally did. :D Check out Maybelline's White Superfresh Powder and it will save you from everyday's stress. As an office girl, I always make sure my make-up is fresh all day and this product really didn't give me any problems nor breakout even if my skin is sensitive. 

Had to spray water on the powders and look how Maybelline White Superfresh absorbed the water immediately. This shows how its the best in oil and sweat absorption! :D

This product has been proven and tested so if you wanna see for yourself, Check out any maybelline counters near you to experience the #ultimattefaceoff. I'll be giving away 2 Maybelline Goodie bags!!! <3 below are the mechanics if you want to join. Good luck! :)

I have an extra so i'll be giving away this cute bag too so you can have a souvenir! :D <3

1) Post your entries on Instagram with your #UltiMatteFaceoff discoveries and also use these hashtags so I can check out yout entries. #thebeautymove

2) Don't forget to follow my IG: @rrraych and @maybellineph

3) 2 best Instagram entries with the best captions on what they love about WSF will not just win Maybelline Gift packs but a Superfresh pampering package!

4) Winners will be announced on February 8 so check out my Blog, IG, and Facebook for that. :)

Good Luck!!! <3

Monday, January 18, 2016

Transformations: A Spotlight on the #ModernFilipina

A new year marks the beginning of new hopes, new promises, and new ambitions. As we all strive to be the best versions of ourselves, we constantly try to find ways of going beyond beautiful, and transforming ourselves for the better to become the woman we aspire to be. Gone are the days of the Maria Claras, as women are slowly climbing up the ranks and embracing bigger and better roles for themselves. Today, the Modern Filipina has become both a spotlight and a beacon. She has evolved into a fearless and trailblazing individual determined to realize her dreams and make a positive influence in the world.

Cream Silk, the number one hair brand in the Philippines, together with the Philippines’ top magazines, continues to champion every Filipina’s journey of transformation, as they launch Cream Silk Transformations: Spotlight on the Modern Filipina, a glamorous, empowering and inspiring activity-filled event this coming January 23, 2016. 

The one-day affair, to be held at the World Trade Center tent will feature several areas hosted by MEGA, Preview, Metro, Meg, Yes, and Cosmopolitan. Attendees will be able to explore the whole venue, attend a variety of workshops presented by their favorite magazines, and experience their own hair transformations at Cream Silk’s special booth.

Every woman has the capacity to transform herself and unleash her beauty and become the woman she wants to be—and Cream Silk, with industry experts from each publication will show them how. The event’s workshops aim to empower the Filipina and equip them with confidence to maximize their assets. Just like how Cream Silk has been designed for the Filipina, to transform any hair into beyond beautiful hair, enabling them to conquer more. Topics include fashion, beauty, confidence building and hair care.

Aside from that, Cream Silk will also be introducing a strong lineup of Modern Filipinas, women who embody the traits and characteristics of the Modern Filipina to serve as inspiration, each being on the verge of their own transformations.

For the first time ever, the no. 1 hair brand in the Philippines and the top magazines, bring you the first ever live cover shoot experience. With this, event attendees will get to witness the transformations of  the new generation of Modern Filipinas, who will surely make their mark this 2016.

Event guests will head out transformed with beauty and confidence to inspire, create, and make a mark in the world. Doors open at 2 PM.

Join us as we celebrate the transformation of the Modern Filipina! 

Start the year right with Creamsik! This product is really a must have for every Filipina.

I can't wait to witness the amazing event this saturday. See you! <3